Wednesday 28 August 2013

Lifestyles of the Modern Family UK - Researchmoz

Researchmoz presents this most up-to-date research on"Lifestyles of the Modern Family - UK - August 2013".The report focuses primarily on quantitative market metrics in order to characterize the growth and evolution of the Remote Patient Monitoring Market.
Children growing up in Single Parent families have a lot of say in family purchasing decisions, and brands that appeal to the tastes of both children and parents reap the most benefits.
Complete Report With TOC Kindly Visit: http://www.researchmoz.us/lifestyles-of-the-modern-family-uk-august-2013-report.html

TABLE OF CONTENT

Introduction
Definitions
Methodology
Abbreviations

Executive Summary

Modern families are becoming more diverse
Figure 1: Modern family typologies overview, June 2013
Sedentary lifestyles prevail
Figure 2: Family lifestyle, June 2013
Children raised by Single Parents are more influential
Figure 3: Who influences family decisions, June 2013
Families continue seeking value for money
Figure 4: Importance of various factors when making purchases, June 2013
What we think

Issues in the Market
  • What impact do family finances have on their lifestyle?
  • How does children’s influence on family decisions vary by family type?
  • How actively do Non-resident Parents participate in the lives of the children they don’t live with?
  • What are parents prioritising when they shop for their families?
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Trend Application
Trend: Man in the Mirror
Trend: Buydeology
Mintel Futures: Generation Next


Market Drivers
Key points

Trends in family types
Figure 5: Trends in family households with dependent children, by family type, England and Wales, 2001 and 2011
Trends in average age of women at birth of first child
Figure 6: Trends in the mean age of mother at birth of their first child, England and Wales, 1981-2011
Trends in the number of children
Figure 7: trends in the proportion of families, by number of dependent children, UK, 1996 and 2012
Trends in the number of live births
Figure 8: Trends in the number of live births in England and Wales, 2007-11

Diversity of Modern Families
Key points

Modern family typologies overview
Figure 9: Modern family typologies overview, June 2013
Gender of Single Parents and Non-resident Parents
Figure 10: Gender of parent, by selected typologies, June 2013
Family living arrangements
Figure 11: Family composition and living arrangements, by family selected typologies, June 2013
How much time Non-resident Parents spend with their children
Figure 12: Number of days non-resident parents spend with their children in an average week, June 2013
Age of children
Figure 13: Age of children, by family typologies, June 2013
Number of children
Figure 14: Number of children, by family typologies, June 2013
Household composition
Figure 15: Household composition, by family typologies, June 2013
Childcare support network
Figure 16: The childcare support network, by family typologies, June 2013
Parents’ employment status
Figure 17: Parents’ employment status, by family typologies, June 2013
Family financial situation
Figure 18: Current financial situation, by family typologies, June 2013

Family Lifestyle
Key points

Younger parents prioritise exercising with their children
Figure 19: Activities undertaken with child(ren) in a typical week, June 2013
Household income has an impact on lifestyle
Figure 20: Activities undertaken with child(ren) in a typical week, by annual household income, June 2013
Mums and dads maintain typical gender roles
Figure 21: Activities undertaken with child(ren) in a typical week, by gender of parent, June 2013
Single Parents fill multiple responsibilities
Figure 22: Activities undertaken with child(ren) in a typical week amongst Single Parents, June 2013
Family activities offer a chance to develop practical skills
Figure 23: Activities undertaken with child(ren) in a typical week, by family typologies, June 2013
Affluence correlates with a greater number of family activities
Figure 24: Number of weekly family activities, by family typologies, June 2013
Families with children aged 5-9 are the most active
Figure 25: Number of weekly family activities, by children’s age, June 2013

Influencers of Family Decisions
Key points

Children become more influential as they grow up
Figure 26: Who influences family decisions, June 2013
Mothers more likely to influence every area of family life
Figure 27: Who influences family decisions, by gender of parent, June 2013
Children wield more power in Single Parent families
Figure 28: Children’s influence on family decisions, by family typologies, June 2013
Parents no longer living together divide responsibilities more equally
Figure 29: Division of responsibilities amongst parents no longer living together, June 2013

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